In 1959, my parents, Myrtle & Paul Goldstein, started a small promotional products company. They specialized in providing Open House signs for the burgeoning real estate developments outside NYC.

My mother had a bigger vision. She set her sights on larger corporate clients and soon found her way into Lederle Laboratories. She was a creative powerhouse, helping to launch major brands using the power of promotional products, and quickly rose to become an industry leader and trendsetter in a male-dominated industry. She built her own niche, creating custom launch and marketing materials for the pharma industry.

My mom was passionate about what she did, and she did it really well! With my mother as my mentor, I followed in her footsteps and learned the challenges of new product launches and amping up brand engagement.